Product Consulting

A product team you can plug in exactly where you need one.

We help furniture and homewares brands take products from brief to shelf — made well, shipped on time and built to sell.

Factory floor to warehouse door
Factory floor to warehouse door
Who it's for

For brands that need product expertise, not another hire.

Launching a new range or category without an in-house team to run it.
Moving factory, adding a second supplier, or sourcing direct for the first time.
Growing a range that needs to stay profitable and easy to manage.
Small teams buried in spreadsheets who'd rather spend the time on product.
Services

Four ways we can help.

01

Range development, brief to production samples

We take a brief and a design direction and turn it into production-ready samples — working with your designers, specifying and costing the product, running the sample rounds and signing off quality.

Best forBrands launching a new range or adding categories.
02

Sourcing & factory development

We find, vet and develop manufacturing partners in Asia, and manage the relationship through to production — briefing, sampling, pricing, quality checks, and fixing problems when they come up.

Best forBrands changing factory, adding a supplier, or sourcing direct for the first time.
03

Range planning & assortment strategy

We help you decide what to make, when to launch it and what to retire. You get a clear plan covering range structure, price architecture, release windows and priorities.

Best forBrands with a growing range that want it profitable and manageable.
04

AI automation & bespoke product apps

We build small custom tools and AI workflows that take repetitive work out of product teams — development trackers, listing and data prep, supplier and spec management.

Best forSmall teams running product out of spreadsheets.

And pretty much anything product-related in between. Projects are scoped as a fixed fee or a day rate.

Contact us for a quote
How we work

From brief to signed-off sample.

01

Brief

We start with your brief, design direction and commercial targets, and agree scope and fee.

02

Specify & cost

Working with your designers, we specify materials, finishes and construction, and cost the product.

03

Sample

We brief the factory and run the sample rounds until the product is right in the hand.

04

Sign off

Quality is signed off for production, with packing and assembly checked before anything ships.

Sample reviews

Five things we check before signing anything off.

A sample can look perfect in photos and still be wrong in the hand.

  1. 01

    Dimensions

    Everything measured against the spec, every time. Being 5mm out on a bed rail matters.

  2. 02

    Structure

    Push it, lean on it, rock it. If it moves on the factory floor, it will move in someone's home.

  3. 03

    Finish

    Colour matched across timber, fabric and metal — checked in daylight, not just under showroom lights.

  4. 04

    Detail & fixings

    Hardware, joins, slat spacing, edges. The small things are what customers notice first.

  5. 05

    Packing & assembly

    A great product that arrives damaged, or takes an hour to build, is a bad product.

James Heads
James Heads, Product Director
Experience

Led by James Heads.

James spent nearly four years as Product Manager at Ellison Studios, working across the whole product lifecycle with a small, design-led team. He now runs product at Seek & Ramble, our own brand — so the challenges of making and importing furniture are ones we deal with every day.

Ranges developed
Bistro, Bock, Tubo, Trim, Poet, Stack Sunlounge, Wire and Bumper. Arch, reintroduced in timber.
Certification
Helped Ellison Studios achieve FSC accreditation.
Own brand
Owner and Product Director, Seek & Ramble — product, design, factory relationships and importing.
Terrence Armchair
Terrence Armchair
Cleo 5-Tier Shelf
Cleo 5-Tier Shelf
Delos Coffee Table
Delos Coffee Table
Luna Armchair
Luna Armchair

Developed and sourced for Seek & Ramble.

Enquire

Have a project in mind?

Tell us a little about it and we'll come back to you with next steps and a quote.

Studio
1/6 Ainslie Cls
Somersby NSW 2250
Email
info@realrogueimports.com
Name
Email
Brand
Timing
What do you need help with?
Project notes